Schneider Electric in the News, week of 4/27/2015

May 1, 2015 Schneider Electric

Schneider Electric News

Data Center Knowledge: Startup Patents Multi-Story Modular Data Center Design
By Yevgeniy Sverdlik, April 30, 2015 
Quebec-based has secured a U.S. patent for a multi-story modular data center design it hopes will appeal to companies needing high-density data centers in places with limited available real estate.
The startup plans to make money by licensing the design to others and claims that there’s currently interest from an unnamed New York financial services firm looking to build a data center inside a high rise, according to a recent report by 451 Research analyst Daniel Bizo. Patent in hand (secured in February), the company is now on the hunt for a partner that will help it take the design to market.
Marc Parizeau, CTO and co-founder, was behind the supercomputer data center built inside a cylindrical silo that used to house a particle accelerator at the Laval University in Quebec City.’s patented data center design, called Vert. Center, was inspired by the work Parizeau and his team did at Laval, according to Bizo.
With total footprint of 1,200 square feet, the bottom floor of a single Vert. Center module houses all the electrical and mechanical infrastructure. It can be scaled simply by adding more prefabricated modules.
There can be from one to four IT floors, depending on the customer’s needs. The standard design can support up to 120 24-inch IT racks and back 1.2 megawatts of critical load.
Relying on a multi-mode economizer for cooling, it pushes cold air from the bottom infrastructure floor onto IT floors above through vertical plenums the floors share. Exhaust air is pushed into a chamber at the top, where it can be recirculated as is, mixed with outside air and recirculated, or ejected all together. The cooling system can switch between a combination of chilled water and outside air or relying on either one exclusively, depending on the weather outside. isn’t the only startup trying to carve out a niche for high-density data center deployments in urban areas. A startup called Vapor IO came out of stealth earlier this year with (coincidentally) a cylindrical data center pod design meant for small-footprint high-density IT deployments.
Vapor IO’s Vapor Chamber is not a building, however. It is a group of wedge-shaped racks arranged into a cylinder, with a chamber in the center serving the function of a cold aisle in a traditional data center layout.
While in rural areas the cost of real estate is an almost negligible portion of total data center cost, space in densely populated metros comes at a high premium. Demand for data center capacity in those areas, however, is high, driven by the need to serve web content and provide other web services to customers who live and work in those areas faster.
In the financial services sector, data center location decisions are also driven by physical proximity to electronic trading engines. Every extra millisecond of latency is a competitive disadvantage in that space.
As Bizo pointed out in his report, isn’t the only company with a vertically-stacked data center design concept. From well-known companies like Schneider Electric to small shops like Germany’s e3 computing or U.K.’s Gardner DC Solutions, there are numerous options for users looking to stack a lot of data center per square foot of expensive urban real estate.
More details about the Vert. Center data center design on the company’s website.
This isn’t the only modular data center patent issued recently. Just this month we covered announcement by Rio de Janeiro-based SmartCube of a patent for its modular data center design.

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CRN: Industrial Internet of Things Will Change Manufacturing As We Know It
By Meghan Ottolini, April 29, 2015 

Manufacturing may not be the first thing that comes to mind when someone hears the words "Internet of Things" and "big data," but maybe it should be. Natik, Mass.-based software company MathWorks’ Tony Lennon said these technologies might be more applicable in factories than any other one environment.
Lennon said big automation companies are concerned about moving data "throughout the manufacturing process, from the beginning out to the actual execution systems, out to the supplier systems so that that information can be passed along,” he said. Lennon cited the opportunities for companies like APC by Schneider Electric. "They're looking at the Internet as a backbone."
Factories also consume and produce huge amounts of data, according to Lennon. "What I really see happening is people building smart sensors," Lennon said. Once sensors are "smart" enough to distinguish which data is attractive to the analyst or end user, that data becomes much more valuable and efficient, according to Lennon. "Don't feed everything I find to the system to analyze it," he explained.
Lennon said "factory intelligence" also will be a process-changing development, for everyone from factory employees to technology vendors and resellers.
"These are very advanced concepts, but the fact is, is that this is what factories need to do," he said.

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Network World: Hottest products at Interop 2015
By Brandon Butler, April 28, 2015 

Interop 2015 features products from networking, cloud, virtualization and security vendors.
Interop 2015 is in full swing this year with an estimated 12,000 attendees and 300 exhibitors, including 125 new ones compared to last year. Check out our roundup of the hottest products and services being announced or displayed at this year’s conference. 

Mobile Power Packs
Key features: Mobile power packs, including 3000, 5000 and 10000mAh models, keep USB mobile devices like smartphones and tablets charged on-the-go, so you can stay connected wherever life takes you. More info.

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